- it helps spread your bets, especially during economic slowdown
- it provides a new lifeline for your existing products
- it could provide faster revenues - you could sell your new products internationally first, while waiting for FDA approvals
- it helps fend off the impact of both domestic and foreign competition
- it helps spread your fixed costs
- when the exchange rate ($) v/s foreign currencies is favorable - as in now! (2008)
- when you have identified a need in a certain foreign market - you actually need to be actively seeking for new horizons
- when you can create a need in a foreign market for your product - make sure to adapt your products to the local needs and requirements
- when your home market gets saturated - ideally, you would have thought about export way before then
- when you want to learn from outside the borders - you could adapt foreign ideas to your domestic market
- when it can be beneficial for your domestic launch - may very well support your FDA trials
What are you then waiting for? - Start working on your strategic export plan, today!!!

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